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The design, logo, text, or graphic that will be printed, embroidered, or otherwise applied to a promotional product.

A decorative technique where a separate piece of material is attached to a base material, often used in embroidery and apparel customization.

Advertising Specialty Institute, a membership organization that serves the promotional products industry and provides resources, databases, and research.

A promotional product without any imprinting or customization.

The area of a design that extends beyond the final trim edge to ensure that no white edges appear when the item is cut to its final size.

The identifying mark, logo, name, or symbol associated with a company or product that distinguishes it from competitors.

A color model using Cyan, Magenta, Yellow, and Key (black) inks for full-color printing. Also known as four-color process printing.

The process of ensuring that printed colors match the specified colors in artwork, often using Pantone (PMS) color standards.

Consumer Product Safety Improvement Act, U.S. legislation that sets safety standards for products intended for children under 12.

Guidelines indicating where a product or graphic should be trimmed or cut to its final size.

An imprint method that presses the design into the product surface, creating a recessed impression.

A cutting process that uses a steel rule die to cut specific shapes from materials like vinyl, paper, or fabric.

A printing method that reproduces digital images directly onto various substrates without the use of printing plates.

Dots Per Inch, a measurement of image resolution. Higher DPI values indicate sharper, more detailed images.

An imprint method that raises the design above the product surface, creating a raised relief impression.

A decoration technique where designs are stitched onto fabric or other materials using thread.

Encapsulated PostScript, a vector graphics file format commonly used for professional printing and artwork.

A process that uses acid or laser to etch designs into metal surfaces, creating permanent markings.

Products that meet Food and Drug Administration standards for items that come into contact with food or beverages.

A method using flexible vinyl material that is cut and heat-pressed onto textiles and other surfaces.

A printing technique that applies metallic or colored foil to a surface using heat and pressure.

A printing method that uses CMYK (cyan, magenta, yellow, black) inks to reproduce full-color images.

Promotional items distributed for free to promote a brand, event, or product, typically at trade shows or marketing events.

Global Organic Textile Standard, a certification for organic textiles that ensures environmental and social sustainability.

A gradual transition between two or more colors in a design, which may require special printing considerations.

Grams per Square Meter, a measurement of fabric weight and thickness used to describe textile products.

A decoration method that applies designs to products using heat and pressure to transfer vinyl, paper, or other materials.

A printing process that uses heated dies to transfer foil or create raised impressions on products.

A printing technique that simulates continuous tone images using dots of varying sizes and spacing.

The decoration or marking applied to a promotional product, including logos, text, or designs.

The designated space on a product where customization can be applied, typically specified in dimensions.

A digital printing method that sprays tiny droplets of ink onto the substrate to create images and text.

International Organization for Standardization, which sets quality and safety standards for various industries including promotional products.

A digital image format that compresses file sizes but may reduce quality, commonly used for photographs.

A natural fiber used in eco-friendly promotional products like bags and packaging materials.

A promotional item designed to be kept and treasured, often used for special events or milestone gifts.

The spacing between individual letters in text, which affects readability and appearance of imprinted designs.

A precise decoration method that uses laser beams to etch permanent marks into various materials.

The time required from order placement to delivery, including production and shipping time.

A graphic symbol or mark used to identify and represent a company, brand, or organization.

Lines Per Inch, a measurement of screen resolution in printing that affects the quality of halftone images.

The smallest number of units that can be ordered for a particular product or customization method.

A visual representation showing how the final customized product will appear before production begins.

A non-glossy surface treatment that reduces glare and provides a sophisticated appearance.

A synthetic rubber material commonly used for laptop sleeves, can coolers, and protective cases.

Fabric made from fibers bonded together by chemical, mechanical, or thermal processes, often used in eco-friendly bags.

A traditional printing method where ink is transferred from plates to a rubber blanket, then to the printing surface.

Products made from materials grown without synthetic pesticides, fertilizers, or other artificial chemicals.

Extra units produced beyond the ordered quantity to account for potential defects or damages during production.

A printing technique that transfers 2D images onto 3D objects using a silicone pad to pick up ink from an etched plate.

A standardized color matching system used in printing to ensure color consistency across different materials and print runs.

Portable Document Format, a file format that preserves document formatting and is commonly used for artwork submission.

Customizing individual products with personal information such as names, titles, or unique messages.

Portable Network Graphics, a digital image format that supports transparency and is ideal for logos and graphics.

A physical sample of the customized product created before full production to verify quality and appearance.

A preliminary version of the customized product design shown to the customer for approval before production begins.

California's Proposition 65, which requires warnings for products containing chemicals known to cause cancer or reproductive harm.

Quick Response code, a type of barcode that can be scanned by smartphones to access websites or information.

Systematic processes used to ensure that products meet specified quality standards before shipment.

A formal price estimate provided for specific products and customization requirements before placing an order.

Images composed of individual pixels, such as photographs. Also called bitmap images.

The precise alignment of multiple colors or design elements in printing to create a crisp, professional appearance.

The detail an image holds, typically measured in DPI (dots per inch) or PPI (pixels per inch).

Red, Green, Blue color model used for digital displays. Must be converted to CMYK or PMS for printing.

Recycled Polyethylene Terephthalate, an eco-friendly material made from recycled plastic bottles.

An order processed with expedited production and shipping for faster delivery, typically at additional cost.

A product example that allows customers to evaluate quality, size, color, and feel before placing a full order.

A printing technique where ink is pushed through a mesh screen onto the product surface through stenciled areas.

A one-time fee covering the preparation costs for customization methods such as screen creation or embroidery digitizing.

Another term for screen printing, named after the silk mesh originally used in the process.

A printing method using premixed inks (often Pantone colors) to achieve precise color matching.

A printing process where special inks are transferred into polyester materials or polymer-coated substrates using heat.

Scalable Vector Graphics, a vector image format that maintains quality at any size and is ideal for web use.

Tagged Image File Format, a high-quality raster image format commonly used for professional printing.

A decoration method where designs are applied to products using heat, pressure, or adhesive to transfer from one material to another.

The see-through quality of materials or design elements, often important in artwork preparation.

The process of cutting printed materials to their final size, or the final edge of a finished product.

The art and technique of arranging type, including font selection, sizing, and spacing for optimal readability.

An ultra-violet cured coating applied to printed materials for protection and enhanced appearance.

A digital printing process using ultraviolet light to cure inks instantly, allowing printing on various substrates.

Producing fewer units than ordered, which may occur due to production limitations or quality control measures.

Images created using mathematical formulas that can be scaled to any size without losing quality or clarity.

A digital representation of how the final product will appear, created using computer software for customer approval.

A synthetic plastic material used for cutting and applying designs to various surfaces, commonly in heat transfer applications.

A faint design or text embedded in paper or other materials, often used for security or branding purposes.

The process of removing unwanted vinyl material from cut designs before heat transfer application.

A fabric label with designs created by weaving different colored threads together, often used in apparel.

The height of lowercase letters in a font, which affects readability especially in small text applications.

The number of acceptable finished products produced from a production run, after accounting for defects or damages.

A file compression method often used when submitting multiple artwork files or large documents electronically.